CrossFit Arete contacted Simple Media with a burning passion to emerge and create a new and premium CrossFit experience in Richmond of the Hawkesbury region of Greater Western Sydney .
The owners Richard and Craig were passionate about health and fitness and the drive to achieve excellence in everything they do.
The brief was to create a completely new brand that spoke to their audience and create an experience with holistic, community and family values to enrich and support each other to achieve their own excellence.
The word “Arete” translates to “Excellence of Any Kind” which encapsulates their values and mission.
Simple Media were the creative lead in producing their logo design and branding guidelines to give them consistency with a strong, clean and professional style.
The website // crossfitarete.com.au // provides an equally strong digital presence as an online hub for CrossFit Arete’s existing and potential members, providing them with full gym information, class schedules and services, pricing, their story and values, customer enquiries, E-Commerce capabilities for selling merchandise as well as competition registrations and news / event updates.
CrossFit Arete have since doubled their membership and capacity since their conception and collaboration with Simple Media. It has been an absolute pleasure being a part of their journey and seeing them grow and evolve!
We are continually involved with Richard and Craig to continue to grow their brand and presence with ongoing branding, web and social support.