identity briefing

Hi!
Welcome to our Identity Briefing.
First, let's learn a little something about why you're here.
What best describes your business and how would others describe it? *
Hit us with some keywords too.
What sets you apart from your competitors?
What is your targeted audience in terms of age, gender, demographic, social status? *
What sets you apart from your competitors? d. Goals, they are important... How do you plan to drive awareness to your business? *
Think about how will you bring clients in and how you will bring in revenue.

Let's move on to your brand.
Why have you chosen your business/brand name?
How does it reflect what you will do as a business?
Where do you see your business in the future both short and long term?
(ie. Are there plans for growth?)
Do you have a positioning statement and/or a tagline you’d like to associate with your branding?
If not, would you like us to help with this?
How do you want people to feel when they interact with your brand?
Safe and secure, edgy and excited, exclusive and cool, like they belong?

Hi!