Simply put, marketing collateral is the collection of materials you use to inform customers about your business. In the past, marketing collateral only existed in print formats. However, digital media’s rising popularity has opened new channels that offer many new opportunities for businesses. In this post, we’ll outline the differences between print and digital and how you can use them together to create a unique, cohesive brand identity.
These days, an audience’s attention span is very short – people Google your business before they do anything else. A well-designed, easy-to-use website helps get visitors to your site and keeps them interested once they get there. If your website has poor design, it can hurt your traffic and business.
Your logo represents your brand and is often one of the first things that someone will notice. It’s a symbol of your company’s identity that creates an impression of you and your brand values – so it’s not surprising it will have an impact on the way customers perceive your business.
When this single element says so much about your brand, it’s essential to carefully consider the design and carefully consider the types and colours. We’ve organised some key points to consider as you’re designing (or redesigning) your logo.
Whether for web design, graphic design, or branding, it is important to know that finding the right creative agency partner for your business is just as much about chemistry as it is about skill.
When you have a solid idea of the nature and size of your design or marketing project, you’ll want to create a list of potential agency partners.
Design and marketing agencies are specialized in managing a brand’s identity and are skilled at understanding different target audiences to craft unique and relevant messaging. But to find the right creative partner, you have to know what you want. This doesn’t mean you need to have an exact creative idea, but you need to know your business goals before you begin your search.
Whoa. What a year!
We’ve been inspired by our clients reactions to the COVID-19 pandemic in adapting their businesses in what has been an unprecedented time. We also admire the resilience shown in people taking the courageous step in starting a new business.
The team at Simple Media would like to thank all our new and returning clients for keeping the faith and supporting us this year. We’re looking forward to bigger and better things in 2021!
Social media marketing is a lot of work for one person to do, and the truth is, you may not have someone on staff to handle it. Don’t assume that younger team members have the required skills to use social media for business, or that your marketing intern/assistant can add this to their plate. Even if you’re a social media guru in your personal life, it can be difficult to manage the business side of it effectively. Social media marketing for your business deserves attention, which can make outsourcing a great choice.
It’s easy to think of social media as something that only younger people use, or something you can disregard if most of your selling comes from a brick-and-mortar store. Neither is true – social media pages (like Facebook) are increasingly being used by older generations, and people of all ages will often begin their search for updated info on Facebook. An inactive or aging social media presence can communicate to people that your company might be out-of-touch, or even out-of-business.
Being your own boss doesn’t mean doing everything yourself, so what should you outsource and when?
The joys of starting up your own business can be very rewarding. Seeing your ideas come to life, being able to set your own schedule, and having the satisfaction of making money for yourself are all enormous benefits.
But the demand to do everything can become overwhelming, and no matter how skilled you are, sometimes there’s just not enough time or energy to focus on every part of your business.
Brand identity is everything – it is the image you present to people, but it’s also vital in shaping how your customers perceive and remember your business. It’s important to revisit what your business identity might look like as you establish your marketing.
It is essential that your business’ marketing consistently shows what your brand is all about. While web pages are skimmed in mere seconds – your business cards, stationery, booklets, brochures, and more will spend years on desks and shelves in homes and offices. Getting the colours, fonts and other design elements of your branding to look consistent across both print and digital will convey the professional image your company needs to be successful.