Your logo represents your brand and is often one of the first things that someone will notice. It’s a symbol of your company’s identity that creates an impression of you and your brand values – so it’s not surprising it will have an impact on the way customers perceive your business.
When this single element says so much about your brand, it’s essential to carefully consider the design and carefully consider the types and colours. We’ve organised some key points to consider as you’re designing (or redesigning) your logo.
1. Wordmark Logos
A wordmark logo is a free-standing company acronym or name that is designed in such a way as to be a uniquely recognisable logo. Coca-Cola, Google, CNN, and eBay are all examples of wordmark logotypes. It’s essential to make sure that the letters and design are unique since the name is standing alone.
2. Letterform Logos
Letterform logos are composed of a single letter that will represent your brand. For example, McDonald’s uses a yellow M, and Honda uses a stylised H. This type of logo can simplify your brand and make it more symbolic. However, it is essential to make sure that your letter is legible.
3. Illustration-Based Logos
Illustration-based logos utilise a highly-recognisable picture or symbol. For example, Starbucks uses a green mermaid, and Apple uses a picture of an apple with a bite out of it. A picture logo can be very literal, like Apple, or it can be more symbolic and represent a brand’s attitude or industry.
4. Emblem Logos
An emblem logo uses the company’s name combined with an illustration element. For example, Harley-Davidson uses this type of logo. They look great for larger print material and embroidered patches but can be hard to read when scaled down to small sizes.
5. Abstract Logos
Abstract logos are conceptual symbols that would not be recognisable immediately on their own but can stand-out and be unique when they have a strong concept. For example, Pepsi, Chase, and Nike all use abstract logos that everyone recognises easily.
The colours you choose to play a significant role in making your brand recognisable and eliciting customers’ emotional response. You don’t have to be a professional to realise that some colours don’t look good together. Your logo could be made of a combination of different colours, or it could merely be a single colour.
Work with a Professional
Creating the perfect brand identity might be more complicated than you initially realised – sometimes outsourcing your design projects is the best way to go for your time and budget. That’s where we come in.
Simple Media are committed to producing work that communicates a unique identity and visual presence through clean and effective logo design. If you’re a start-up or just after a fresh new look, we’re here to make it Simple. In our next blog, we’ll break down the elements of colour theory and design that will help build your brand.